Overview
Peter Saddington argues that coaching represents a genuine calling—a personal mission to help others succeed in life, not merely a professional designation. He contends that true coaches are driven by an internal compulsion to serve, distinguishing themselves through character and integrity.
Characteristics of the Calling
The author identifies four defining traits:
- Personal in nature
- Pressing and immediate
- Particular and specific
- Demanding personal resources including time and emotion
Essential Coach Qualities
Saddington lists 11 important aspects coaches should embody: servant leadership, genuine love for others' success, authentic care for people, friendly demeanor, physical health, emotional maturity, attentiveness to others' needs, lifestyle aligned with leadership values, dependability, confidentiality protection, and public relations awareness.
Character as Foundation
The article emphasizes that "Character is about what AND who we are at the core of our being." Saddington argues character encompasses:
- Moral integrity at the highest level
- Intellectual honesty committed to others
- Genuine desire to help others succeed
Core Message
Modern society undervalues character relative to performance, yet Saddington insists that personal integrity fundamentally shapes public actions. He concludes that in coaching, character transcends philosophy—it becomes a way of life and the critical foundation for transforming others' lives.